ElevenZero is a premium pickleball lifestyle brand created for players who want more — in quality, performance, and style. Designed for both on-court play and everyday wear, the brand represents a higher standard in pickleball apparel.
Delivering premium pickleball apparel with unmatched quality, style, and performance at prices that reflect true value.
Alex, founder of ElevenZero, brings over 40 years of experience in sales, luxury apparel, and customer-focused business development. His career includes eight years with Nordstrom, more than a decade in the highline automotive industry, and over 25 years building a successful promotional products company specializing in premium apparel and branded merchandise.
After discovering pickleball, Alex developed a deep appreciation for both the game and its community. Following a foot injury that temporarily kept him off the court, he saw an opportunity to combine his passion for pickleball with his background in apparel and branding.
That vision became ElevenZero — a brand inspired by the defining 11–0 score in pickleball, representing confidence, resilience, performance, and lifestyle.
